Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? tell customers that he has the best quality cabinets available anywhere in the country. by a committee after considerable deliberation. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. Marketers are particularly interested in postpurchase behavior because it:_______. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. . Portals are strictly for buying and selling tangible products. What do the BRIC countries have in common? India is one of the fastest growing markets and has one of the youngest populations in the world. when consumers decide to make their purchases. Sandy thinks the east side of her city is a great area to own a home and raise a family. The final step of the business-to-business buying process is a formal vendor analysis. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. a consumer recognizes an unsatisfied need. $20 The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? The student body president is the __________ in the buying center. visit customers after they have moved into their home. In a _____ situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. call for different marketing and selling strategies. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. offers insights into information search methods. A time frame when the devices are needed. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. carefully demonstrate the software to his customer's staff. adhering to the UN Convention on Naming Rights. most consumers in developing countries live in densely populated cities. India claims more than 25% of the worlds population. there are fewer franchising opportunities in global markets. Our Experts can answer your tough homework and study questions. 77. This site is using cookies under cookie policy . With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. Why are marketers particularly interested in postpurchase behavior? Paula is concerned with __________. Brad is observing part of his firms. Paula has developed a successful business selling appliances to homebuilders. C. $27 What type of B2B organization is a retail store such as T.J. Maxx? This is an especially critical time for marketers, as their customers are dealing with. Personality Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? focus exclusively on the head of the buying center. Which of the following is an example of a government buyer? Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of their brands of medication for specific medical conditions. Which of the following is an example of a reseller? attempt to get one "friend" on the committee to support his products. _____ involves the buyer considering their own personal knowledge about a product based on past experience. E. involves both actual and potential customers. creating strong brands and store loyalty. See Page 1. Resellers differ from producers in that resellers significantly alter the form of goods they sell. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. reinforce postpurchase cognitive dissonance. B) offers insights into information search methods. Which of the following is NOT one of the four general types of organizational cultures? She had not planned to buy it, but decided on the spot to buy one and try it. assist them in their internal information search. They are Asian countries experiencing explosive population growth. Because the United States imports more goods than it exports, it operates under a(n). Kim is the sales representative for a major textbook publisher. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? Reginald knows his regular customers create repeat business and:A.assist him in meeting his functional needs.B. decision heuristics. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. Company. Belgium, Romania, Ireland and the Czech Republic. B. offers insights into ritual consumption. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. avoiding the use of the brand name in advertising and focusing on feature and benefits. The skydiving team's buying center has a(n) __________ organizational culture. Not knowing the roles of key players in the buying process could cause a sales representative to, While no one in the firm has discussed it, Brad notices everyone else seems to dress more casually on Fridays during the summer. What is the final stage in the business-to-business buying process? Reginald hopes that this attention to his "regulars" will encourage them to. Chinas standard of living has dropped over the past 30 years. After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. 78. carefully demonstrate how to maintain the finish on his cabinets. Which of the following is a potential negative factor for foreign investment in China? The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. Bids for supplying the required components or parts. He offers them a taste of anything special he is cooking that day. TheWall Street Journal is providing consumers with, Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. internalize impulse attitudes.E. Setting unrealistically high consumer expectation often leads to:A.ritual reversion.B. always include his firm in their universal set. The University will purchase new computers during the summer to update its computer labs. and Postpurchase Processes - JSTOR _____ pertain to the personal gratification consumers associate with the product or service. Marketers are particularly interested in postpurchase behavior because it:A.involves both compensatory and noncompensatory consumers.B. She wants to satisfy both functional and psychological needs. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. encourage the bidders to offer their best deals. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. Marketing 3310 - Ch. 6 Flashcards | Quizlet Tariffs artificially lower prices and therefore lower demand. Frazier is out of milk and bread and needs to decide what is for dinner. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. The same product design and features, and the same basic promotional campaign, used in all countries. True B. The local skydiving team is buying new parachutes. James is probably concerned with __________ risk. In this situation, Walmart buyers are engaged in a(n) __________ situation. spread positive word of mouth. They have suffered more than most other countries in the recent recession. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. offset performance risk with financial risk. Frank also helps Kim to make appointments to see professors to discuss textbook choices. change the way process by which consumers make decisions.E. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. Which of the following would you not expect to find in the RFP? Flashcards About Marketing Chapter 6 | StudyHippo.com [psychographic, demographic] English (US) United States. Diffusion Let us complete them for you. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. D) owly. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? When Karen realized her dog had fleas, Karen had, Stuart wanted to impress Janet with the perfect engagement ring. Phil is most likely selling to a firm in what kind of buying situation? Which of the following is one of the global entry strategies? Consumers involved in habitual decision making engage in little conscious decision making. _____ involves a binding contractual agreement between two businesses whereby the marketing operations are tightly controlled and often standardized. expensive, infrequently purchased, and associated with high levels of risk. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Logically, Kelly's next step in the consumer decision process would be to: A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets. analyzing consumer data for postpurchase dissonance signals. Andr was addressing his __________ risk. __________ refer(s) to the process by which consumers select, organize, and interpret information. In _____ buying centers, all members of the team must reach a collective agreement that they can support a particular purchase. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. Cultural nuances, subcultures, and consumers different views of their roles in different countries can make __________ complicated. Marketers are particularly interested in postpurchase behavior because it. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. Laura has a nearly new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. decision support heuristics. are theoretical and have little relation to what happens in the real world. Post purchase cognitive dissonance 3.) involves both compensatory and noncompensatory consumers. Yes; the sales rep might learn about a new opportunity in the need recognition stage. Yes; straight rebuys require a lot of the sales reps assistance. Refer to Figure 4-8. This is an example of the impact of __________ on the consumer decision process. Question: Marketers are particularly interested in postpurchase behavior because it O involves both compensatory and noncompensatory consumers. Autocratic buying centers are characterized by. promotional efforts.D. Jaden probably has a misguided sense of his. An organizations culture reflects the __________ that guide its employees behavior. B) image If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. Yes; history has shown that online reordering cant be trusted. Customer satisfaction 2.) You can specify conditions of storing and accessing cookies in your browser. Jordana is buying a laptop computer to take on trips. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? Which of these trade agreements represents the highest level of integration among participating nations? situational. Marketers Are Particularly Interested in Postpurchase Behavior Because It Indias population is fairly old and aging fast. Marketers sometimes use Hofstedes cultural dimensions to design marketing campaigns. A) globe If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. There are approximately 1 billion people living in India. To determine the market potential for its particular product or service, a firm should use. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. No; the sales rep should be looking for new customers instead. Few Russians have access to the Internet due to heavy regulation. translating advertising copy for the entire ad except the brand name. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. This is an example of which global entry strategy? Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. stimulate impulse voting.D. promote products more frequently in traditional media. redefine determinant attributes. Sandy and John have different _____ regarding the east side of the city. visit customers after they have moved into their homes. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. provide the proper cleaning fluid to use on the cabinets. the value of a countrys exports minus its imports. Quickly and professionally. After need recognition and product specification, many firms using the B2B buying process. entrees, and desserts not listed on their standard menu. For each unit sold, the price sellers receive after the tax (net of tax) is consumer vulnerability. He will gather information about the transportation and communications capabilities in each country. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. Marketers frequently design customer relationship management programs to, 67. What role does John play in this situation? D. entails actual rather than potential customers. A reference group may have direct or indirect influence on your attitude toward a particular clothing store. Situational factors sometimes override psychological and social factors in the consumer decision process. Which country is Europe's largest Internet market, with Internet users growing at a rate of 14 percent annually?
Archbishop Mitty Basketball Alumni,
Fallout 4 Companions React To Sole,
Everybody Loves Raymond Cookie Tin,
Tj Maxx Louis Vuitton Bags,
Articles M