for generating the level of attention and money that landed the long shot on the presidential debate stage a sign of the value in talking to Rogans massive audience. Advertisers want to know how many people listen podcasts. Literally every single American has heard of Joe Rogan and has a strong viewpoint on his show. Spotify holds the number 2 spot currently with 26.4% podcast users and 27,453,741 downloaded songs. Zero. About 11 million people, per Newsweek. Because of that, he sees an opening for Democrats to communicate with the 48 percent of Rogans avid fans who did not vote for Trump in 2020. (To those who know anything about him and his show, love him or hate him, it was comical to see him slandered as a right wing shock jock. He endorsed Bernie Sanders after a 3 hour conversation with him, for Gods sake!) I dont listen to Rogan often, and mostly agree with what he is spouting off, but I do find his manner a bit distasteful. However, as soon as he went exclusively to the Swedish-based platform, the number of searches dropped. Rogans biggest strength is that in the main he represents the average person on the street; in holding conflicting views, attitude and complexity of character/beliefs. Follow The Joe Rogan Clips show page for some of the best moments from the episodes. Podcast continue their rapid growth rate. To build Rogans fan profile, Morning Consult surveys in February asked 4,420 U.S. adults if they considered themselves to be an avid fan of Rogan, a casual fan or not a fan. "The Joe Rogan Experience" was a controversial podcast even before it was given an exclusive contract from Spotify for $100 million, as Variety reports. This post contains the latest podcast statistics. Please click here to view our media pack for more information on advertising and partnership opportunities with UnHerd. (Photo Illustration by Cindy Ord/Getty Images). lol. The companys annual The Infinite Dial study has been the most widely-cited data in the podcasting space since 2005, and Share of Ear from Edison Research remains the only single-source measure in America of the relative size of podcast listening compared to other audio media. Large shares of listeners say they turn to podcasts for entertainment, learning or having something to listen to while doing . This idea that theyre high and mighty everybody wants to go on his show.. 72% of podcast listeners who have listened for at least four years have bought a sponsored advertisement. Furthermore 25% of the avid fans are Hispanic (the figure for the non-fans is 15%) . Many fans were upset by Rogan's exclusive deal with Spotify. 33.2% of respondents have listened to a podcast on a smart speaker. After expanding its podcaster audience demographics to include 13 to 17-year-old listeners, Edison Research found much of the same: The Joe Rogan Experience is still the top podcast in the nation. In addition, Dave Ramseys Single audience is over double Dr. Phils at 29% but still far below the survey rate of 42%. All rights reserved. Podcasts are listened to by nine million people from Canada aged 18 and older each month. Podcast advertising statistics show an increase year-on-year in spending. Home (82%), in the car/truck (58%), and walking around/on foot (41%) were reported as the most popular podcast listening areas. Heres our handy guide on how to start a podcast. 25 Apr 2023 18:34:42 It is used by 85.7% podcasters. Here are some podcasting statistics relating to listener demographics and habits. It is a part of the electorate that you can build from, that would appreciate you talking to them and that you have to treat with respect, he said, urging his party to engage with Rogan and find a balance between the nonsense and being able to educate.. The same demographic makes up 44% of monthly US consumers. Photo Credit: Spotify. Werde said given that Spotify has invested heavily in Rogan, offering him a $100 million exclusivity deal, it's unlikely the platform would take any steps to move away from its number one podcaster, especially as it looks to differentiate its service from competitor like Apple music by providing content that can only be found on its site. Digging into the two True Crime podcasts in the top 5, listeners of Crime Junkie and My Favorite Murder reported listening to a higher than average 4.6 and 3.6 podcasts respectively. Your login session has expired. A study by Edison Research of 8,000 podcast listeners found that the "Joe Rogan Experience" landed at the top of the most popular podcast list throughout Q3 2020 and Q2 2021, as Digital Music News reports. Key Stats from The Podcast Trends Report 2019 82.4% of people listen to podcasts for more than 7 hours each week. According to the Wall Street Journal, the exclusive agreement was worth more than $100 million, making it one of the industry's greatest single podcast deals ever. Although it sounds simple, it is not. 43% used Spotify and 35% used Pandora to listen to podcasts at least once. Thanks for doing the research that the author of this piece should have done! Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. He has a 50% share of the company as well. This is the minimum, and it requires a part-time income. Pre-roll and mid-roll ads are the most popular types of ads. The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at, More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last year. According to our survey respondent demos, Joe's listenership is 71% male and evenly split between high school and post-secondary graduates. It claims without evidence that Democrat politicians have largely eschewed going on, which means, they chose not to. Joe Rogan has completely disrupted the legacy media. While its true that avid Rogan fans are less likely than nonfans to have received COVID-19 vaccines, the survey found that the majority of them (55 percent) have received their shots. Joe Rogan could easily be considered a podcasting icon in the industry. The podcast featuring comedian Joe Rogan held the top spot on Apple Podcasts and Spotify for much of the year. Dont expect to find the same people listening to The Joe Rogan Experience as Phil in the Blanks, even if theyre #1 and #2 respectively. The #1 differs from region to region, but globally, The Joe Rogan Experience is the most popular podcast globally by number of listens. The shows the Podcast of Apple collects is more than eight hundred thousand shows. JRE attracts an estimated 11 million viewers per episode with Rogan posting four to five episodes a week that can last up to three hours long. Leans right is just early appetizer. - Apr 30, 2023. Whats more, the man theyre so avidly listening to endorsed Bernie Sanders in 2020, a self-declared socialist. Phil in the Blanks came in the lowest at an average of 2.27 podcasts per respondent. You can also learn about the key factors that drive podcast consumption. So from a Democratic perspective, are Rogan's listeners a lost cause a younger version of the Fox News audience? Spotify's main attraction Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly. Americans between the ages of twelve and thirty four sum up to 66% , with podcast listeners declining as they age. Top 1% o Podcasts Get 4,000+ Downloads in First 7 Days A little over 4,000 downloads within a week puts a podcast in the top 1% of downloaded podcasts. You can use podcast listener behavior to help you improve your content and increase audience engagement. This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcastnetworks. 51% are male and 49% female. Asked about the backlash, Gray said Sanders campaign may have been strategically wrong to produce a video promoting Rogans statement that hed vote for Sanders, given the perceptions it fueled. With an estimated 11 million listeners per. If you want to know what JRE listeners are like then you should commission your own poll, not simply re-report the words of a bunch of politics hacks who clearly hate Rogan. That our politicians dont seem able to figure it says a lot about them. The Joe Rogan Experience brings in millions of listeners -- Rogan claims to reach nearly 190 million downloads . the majority of avid fans are white (64%) 7 in 10 avid Rogan fans are men, and a similar share are under the age of 45. Most JRE Guest Appearances However, an indexing tool counted over 800,000 podcasts on Apple as of December 2019. In 2020, podcast advertising will be worth at least 500 millions to advertisers in the US. Miller, who now writes for The Bulwark, a center-right and anti-Donald Trump publication, said Rogan is far from a partisan hack like the conservative media personalities shunned by many Democrats. Podcast listeners make 22% while driving or commuting. The number of podcast listeners has increased by 29.5% over the past three years. There are one hundred twenty million podcast listeners currently in the United States. Another podcast study found that 38% listen to podcasts via Apple Podcast Service. About 1 in 10 Americans described themselves as avid fans, while just over 2 in 10 said they were casual fans and nearly 7 in 10 said they were not fans at all. A podcast must have at least 5k podcast downloads per episode to be attractive to advertisers. 49% of podcast listening takes place at home. The Top 50 Most Listened to Podcasts in the U.S. Q2 2021, https://www.edisonresearch.com/wp-content/uploads/2021/08/PCT.png, http://www.edisonresearch.com/wp-content/uploads/2014/06/edison-logo-300x137.jpg, The Latino Podcast Listener Report 2021 en espaol. What does that translate to as far as per-episode listenership? I don't know a lot of people willing to take a 10 percent cut of what they're making for their ideals.". Rogan has emerged as one of the most influential figures in the media. These podcast stats show trends related to listeners everyday habits and routines. Its not like going on with neo-Nazis., Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. 55.6% of respondents said they purchased an item after hearing it advertised on a podcast. No White House official has been dispatched to rebuff such talk in Rogans studio in Austin, Texas, but he did give time to CNNs on-air COVID-19 expert, Dr. Sanjay Gupta, for a discussion. Podcast listeners typically tune in to eight different shows each week. (The Podcast Trends Report, 2018). What are you waiting for? (Recode), In 2018, The Ringer earned more than $15 million from podcast advertisements (WSJ). And its really Rogans normalness that is his attraction. Fifty seven percent of his audience reports earning over $50k per year, with 19% making over $100k. Back here in reality, if you want to make it look like most Americans dont like Joe Rogan then you set up a push poll in which you ask people if they are fans or not a fan at all and thus force everyone who doesnt know/doesnt care to say theyre not a fan. And you should definitely not describe them as a business intelligence company. However, weve heard there are over 1 million podcast RSS feeds. The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners reached by that network. 60% of podcast listeners have purchased something via a podcast ad. Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. Stay safe.. Every presidential candidate was begging to go on everybody wants to go on his show. I dont know that everybody is capable of going on, but if youre a Democrat thats capable of defending your position who believes in vaccines and trans rights go on Joe Rogan and say that. Its demographics have historically not been representative of population of United States. With an average episode duration of 2hrs 32min 56. More than 66% of those surveyed have a bachelors degree or greater and their household income on an average is of seventy five thousand dollars annually. 1 slot globally. This has been lost somewhat in the noise over his political views, but I would be surprised if there is any other podcaster with such a broad range of interests, who explores them in their output. He just speaks his mind, is curious about the world around him, is an expert on just a couple of issues, and isnt always looking over his shoulder looking for kudos or worrying about the cool kids shunning him. Spotify has not revealed specific numbers on Joe Rogans listenership. On December 31, Rogan's Spotify podcast "The Joe Rogan Experience", which reaches 11 million people per episode, featured an interview with Dr Robert Malone. May he R.I.P. Ashley King. Citing Barstool Sports, Dave Portnoys digital media company, as an example of a similar audience, he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? Just over one half of residents of Italy aged 18-34 listened to podcasts in the previous year. Subscribers to premium streaming services are 94% more likely. According to our survey, Crime Junkie and My Favorite Murder listeners are overwhelming female (85% of respondents for both) and highly educated with 63% of Crime Junkie and 71% of My Favorite Murder listeners reported having graduated from some kind of post-secondary education (including Associates, Bachelors, and Graduate degree programs). Podcasts are listened to by 43% and 39% respectively in the United States. Rogan has pledged to balance out his future shows on subjects related to the COVID-19 pandemic, among other topics (per CNN). Please logout and login again. I did some googling and found this Washington . Many times, you will also hear video content. 51% of Americans reported having listened to a podcast at least once in their lives. I see. So apparently they arent eschewing it at all. We welcome applications to contribute to UnHerd please fill out the form below including examples of your previously published work. Rogan himself suggested that his podcast is so popular with the male demographic because he believes that they are seeking representation and a space for people, like him, who fear marginalisation as a result of progressive gender theory and the implementation of equal rights policies and laws. The overwhelming majority in the middle find the whole thing untrustworthy and distasteful. Comparable to 2017, where 27% and 21% of men did it on a monthly basis, 2017. Instead of spending money testing equipment, look at what other people are using and then follow their lead. The Joe Rogan Experience is most listened to podcast (data taken between Q4 2020 and Q3 2021). The reason that Rogans audience doesnt conform neatly to a right-left binary, is that Rogan himself is not so easily put into these categories. The USA is home to forty 7.9% of podcast listeners. For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. (800) 676-3342. Gary Miller/Getty Images;/Paul Morigi/Getty Images, SCOTUS Now Just Another Congressional Committee, Secret Chinese Police Stations in Europe Are 'Tip of the Iceberg', Trump's Attorney Just Blew Carroll Rape Case, King Charles Says Royals Require 'Acting Ability', Ukraine Will Regain 'Significant Territory' From Russia, Florida GOP Paves the Way to Help Ron DeSantis Challenge Trump. Once I settle into a guest, it's like listening to a good book. The total number of episodes is 1770 a few days back. The last official count had confirmed over 750,000 podcasts on Apple Podcasts. 70% of both audiences reported having incomes over $50k per year. We use cookies to ensure that we give you the best experience on our website. What is the significance of that; slightly less than the percentage of European Americans? In 2010, it was 43 million dollars. Soon youll start hearing that Rogans audience is predominantly far-right with many holding even mor extremist views. Roughly half of U.S. adults say they have listened to a podcast in the past year, including one-in-five who report listening at least a few times a week. The Joe Rogan Experience is technically one of the biggest podcasts around, numbers-wise, but that doesn't mean it's the best.Here are 12 interview podcasts hosted by people with the magic . In the coming weeks, Media Monitors will continue to release insights from their recently conducted survey. Tim Miller, who ran communications for former Florida Gov. The legacy media and analysts are still stuck in the old format where the audience was defined by political leanings and beliefs. However, while Young and Mitchell leaving Spotify may not lead to the goal of Rogan's removal, Werde said, their decision is significant in that it raises questions over what steps streaming services may be expected to combat disinformation in the future. It is favourite pass time of 79.8% of people while they are travelling. 18 and older in the U.S. According to an investigation by The Verge, before going exclusive, Rogan's guests could expect to gain around 4,000 Twitter followers in the week following the premiere of their episode from December 2019 to November 2020. The average age of his listeners was 24. The podcasting industry is open to sharing information about the technology that they use. We then looked at the average number of responses from listeners of the following shows: Crime Junkie and My Favorite Murder, the two True Crime podcasts in the top 5, both have listeners that consume a well above average 3-4+ podcasts per week. his audience leans Right in all honesty, I wonder if what this really means is : his audience likes candour and plain speaking! 59% of respondents spend more time listening to podcasts than on social media. According to current estimates, the U.S. listener base could grow from 75.9M to 100 Million by 2024. I simply cannot support socialism in any form. Sales: However, the company has boasted about the success of the Joe Rogan Experience on numerous occasions. Lets take the obvious first question I was expecting this article to answer at some point, but it never did: Wheres the dont have any view/havent heard of him group? (914) 428-5971, Support: Not all series are created for the same audience. You can count on our talented team when it comes to bringing you up-to-date information about the SaaS, CRM, ERP and other types of applications. But despite these controversies or perhaps because of them the Ultimate Fighting Championship commentator has amassed an enormous and loyal audience for his show, The Joe Rogan Experience. New Morning Consult research of self-described avid Rogan fans reveals a following that leans Republican, though many say the cohort could also be receptive to a Democratic message. Regardless of topic and guest, I have found that I have gain. The revenue generated out of the advertisement of podcasts is predicted to go up more than one billion dollars in 2021. However, the channel would lose its top spot if the Joe Rogan Experience was included on the chart. Though Joe Rogan rejects Right and Left labels for himself, his audience leans Right with 46% of this avid fans identifying as Republicans (and just 23% as Democrats). Extreme views get likes from armchair activists. Apple Podcasts is the number 1 site with 38.7% of all podcast listeners (40.348,623 podcast downloaded). Listen to The Joe Rogan Experience on Spotify. As the saying goes, both sides of a coin are equal, because one is not without the other, so it is only logical to use the more obvious option and get more value for your time invested. The experts of this industry predict that there will be more than 160 millions listners of the podcast by the year 2023. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed earlier this year. 21.9K monthly listeners. Legendary musicians Neil Young, right, and Joni Mitchell have removed their music from Spotify in protest of Joe Rogan's podcast. According to Voxnest, podcasting is growing fastest in the following countries: Podcast listeners stream podcast content via their smartphones and listen to episodes through major podcast apps like Apple or Spotify. Tucker Carlson's show averaged 3.5 million viewers per night. Canadas podcast listeners mainly consist of eighteen to thirty four-year olds. Edison Research has been the sole provider of Election Day data to the National Election Pool for 17 years, conducting exit polls since 2004, and collecting real-time vote results in all 50 states to project and analyze results for every major presidential primary and general election. But anyone who would advocate for Bernie Sanders for POTUS would be suspect to me. Podcast listeners subscribe to an average of six podcasts. Its music lovers who listen to the music on it have many options for finding new content. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads. In early 2022, musicians such as Neil Young and Joni Mitchell removed their music from Spotify in protest of the statements and claims about the pandemic made by a recent Joe Rogan guest, which the artists in question as well as scientific and medical professionals deemed irresponsible and untrue. Looking down the replies to Yokleys tweet, that appears to be a common reaction. Western media should not repeat Ukrainian propaganda, Putin's war sparks an existential crisis in Germany, the majority of avid fans are white (64%). We'd love to chat. Almost every country has aspects of socialism such as infrastructure, the transport network, pensions, emergency services and education and healthcare systems. Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. Joe Rogan 's renowned podcast, The Joe Rogan Experience, reportedly reaches an average of 11 million people per episode. If Democrats and Republicans cant speak on their behalf, then we can expect an increasingly influential voice for those who can. So apparently they arent eschewing it at all. This is 2% more than in 2020. In fact, giving it more thought, I would suggest that the vast majority of his output is non-political. I feel neither right nor left when I listen to a conversation that goes deep and wants to find common sense. In addition, 16% are African-American (vs 14% in 2012), 16% are Hispanic (vs 10% in 2012), and 3% are Asian. An estimated 68 million listen to podcasts weekly, up 2 points from 22% in 2019 to 24% for 2020. Podcast creators must understand how their content is used across a variety of platforms and situations. Joe Rogan's income has increased thanks to his partnership with Onnit, which has annual sales of about $28 million. Podcasts dont have any set rules. Current subscribers to the Podcast Consumer Tracker include the top networks in podcasting as well as leading technology platforms,and is growing quarterly. How do the avid fans presumably the core of Rogans audience compare to the seven in ten Americans who dont describe themselves as fans? Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. Please click here to submit your pitch. People of United Sates listen to podcast and the number is around one hundred and four million and that too on monthly basis. There is also 10% of other ethnicities. And yet, as Yokley points out, almost half of Rogans fan base did not vote for Trump in 2020. With the platform's single best-performing podcast . Many Joe Rogan listeners are vaccinated; Im sure many believe in trans rights, he said. Buzzsprout vs. Libsyn vs. Podbean Podcast Host Review, Buzzsprout vs. Libsyn vs. Spreaker Podcast Host Review, 10 Memorable Self Improvement Podcasts to Revamp Your Life, The Best 10 EarthDay Podcasts To Unlock Your Green Side, You Need To Know These 7 Promising Indie Baseball Podcasts, 9 Of The Most Amazing Comedians With Podcasts, How I Pod: Andy Cowan & The Neurotic Vaccines Wild Success, https://discoverpods.com/podcast-trends-report-2018/, https://discoverpods.com/podcast-trends-report-2019/, https://www.edisonresearch.com/infinite-dial-2018/, https://www.edisonresearch.com/the-podcast-consumer-2019/, https://www.edisonresearch.com/podcast-consumer-2018/, https://www.edisonresearch.com/infinite-dial-2019/, https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/marketeres-guide-to-podcasting-march-2018.pdf, https://lime.link/blog/how-much-money-do-podcasters-make/, https://www.recode.net/2017/8/2/16079634/gimlet-media-podcast-funding-stripes-laurene-powell-jobs-advertising-crooked-media-the-daily, https://www.wsj.com/articles/for-bill-simmonss-the-ringer-podcasting-is-the-main-event-11548673244, https://www.washingtonpost.com/sports/pft-commenter-rose-from-an-internet-cesspool-to-podcasting-glory-and-no-one-knows-who-he-is/2018/05/21/16077f24-5910-11e8-b656-a5f8c2a9295d_story.html, https://www.iab.com/news/us-podcast-ad-revenues-2017/, https://www.podcast.co/inspire/highest-earning-podcasts, https://9to5mac.com/2018/06/05/apple-podcasts-25000-more-podcasts/, https://chartable.com/blog/whats-really-the-top-podcast-hosting-service, https://digiday.com/media/barstool-sports-made-more-than-15-million-from-podcasts/, The 25 Best Joe Rogan Experience Podcast Episodes, The 20 Best True Crime Podcasts (Beyond Serial and S-Town), 30 of the Best Podcast Microphones (For Any Budget), 15 Audio Drama Podcasts to Get You Hooked on Fiction, The 9 Best Free Podcast Hosting Services in 2023, The 12 Best Guests on the Joe Rogan Experience Podcast, The 10 Funniest Comedy Podcasts (You Might Not Be Listening To Yet), 70% of Americans aged 12+ are now familiar with the word Podcasting.. This information will help us to understand the entire podcasting industry. This isnt rocket science. Listeners who listen to podcasts for at least five hours per week show slightly different behavior from average listeners. 6. Long may it continue and hopefully a few more will speak up instead of keeping their views a bit of a secret that might get them into trouble with the woke mob or damage their job prospects. Survey size was a representative sample of N=961. And as Bret Weinstein often says, Welcome to complex systems. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. He said he is solely focused on finding out the truth and that's why prefers talking to various people with differing opinions on the same subject. According to forecasts, the total number of podcast listeners will surpass 160,000,000 by 2023. . The Morning Consult article has yet another problem; it starts by lying to its readers. Following that, the podcast attracted nearly three million listeners in its first month after becoming exclusive to Spotify. Citing Barstool Sports, Dave Portnoys digital media company, as, , he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? Most advertisers (89.8%) use podcasts for branding marketing campaigns. 25% have a 4-year college and 20% have a high school diploma. Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly powerful in today's fractured media environment. To participate in a show like Rogans requires confidence in ones position, said Gray, now a co-host of the podcast Bad Faith. In this, she sees a challenge for the left: Many on that side of the aisle know theres a right position that theyre eager to take even without understanding why it is, leaving them ill-prepared for deep discussions. 65% of devices like mobile prefer Podcast. No matter what medium, there is always segmentation. Joe Rogan's podcast has a large listener base, and Morning Consult survey data suggests it could behoove Democrats and Republicans to venture onto the show try to sway his listeners.. In 2019, the company introduced the Podcast Consumer Tracker, a quarterly study that provides the only comprehensive data on podcast listening by network in the world. How many podcasts are there? On Chief Nerd's tweet he said that he got the source from this Newsweek article from September 30, 2021 which states that Joe has 11 million listeners per episode but doesn't say where they got that data from..
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